New publication "Survival Kit for Small and Medium Businesses - Profit from your Business Risks!" offers small business marketing and strategy tips to help company owners identify problem areas and correct them, thus enhancing profits and allowing companies to grow and succeed

Auckland, New Zealand (IPRWIRE) Mon, Nov. 20th, 2006 -- Around-the-Globe E-Publishing House Ltd. (www.business-around-the-globe.com) is happy to announce the launch of its new publication designed specifically for small business marketing and profit loss reduction, "Survival Kit for Small and Medium Businesses—Profit from your Business Risks!"

Within this small business marketing publication are details on how companies can utilize profit protection methodologies to better enhance and even grow their companies. This is done by identifying profit erosion areas and repairing those areas to better improve the bottom line.

According to Michiel Jonker, Managing Director: "Part of this solution is specific formulas to calculate the negative financial impact of a company’s risks as well as the cost of possible counter measures to prevent or minimize the negative financial impact of a company’s risks (i.e. profit erosion). As a result, the owner should be in a position to motivate on a sound economical basis why he/she has decided to counteract or not to counteract certain threats."

"We also discuss the different methods to enforce profit protection planning in a company (i.e. different methods to identify company risks and different methods to counteract company risks). We also discuss the importance of planning in general, and especially how to conduct profit protection planning sessions."

In addition, the company owner will also learn how to design, implement, and maintain adequate strategies and systems (including policies, procedures, standards, and business structures) with the purpose of protecting and growing his/her venture.

When asked what set his small business marketing publication ahead of the rest, Jonker states: "Our survival manual was designed with one purpose - for a company owner to profit from it! A company owner needs this profit protection methodology to survive and to grow and to succeed."

The publication discusses such diverse areas as: improper planning, market changes and how to handle them, how to identify flawed systems, fraud issues, errors and omissions. All of these can drain the company profit level and once identified and corrected, the profit level will increase.

The manual also discusses many other areas. For more information on this new publication please visit the www.business-around-the-globe.com website.

About Around-the-Globe E-Publishing House Ltd.:
Around-the-Globe E-Publishing House Ltd. has been founded in 2006 as a specialist e-publishing house, focusing on business publications intended and customized for the small and medium business market. They offer business owners high quality and customized e-publications, focusing on specific subjects, via the Internet - with the ultimate intention to help them obtain the necessary skills, knowledge, information and tools to profit from their business opportunities and, especially, risks.

( An http://IPRWire.com Press Release )

Contact Info:

Name: Michiel Jonker
Address: P.O. Box 137069
City: Auckland
Country: New Zealand
Zip: 1151

Web Address: www.business-around-the-globe.com
Business Blog: http://iblogit.com/business-around-the-globe
Phone: +1 (866) 308 4642

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